The #1 Business Resource for the Floral Industry
Flourish Your Business
Flourish Your Business is THE go-to resource for starting and growing a successful florist business.
We’ve compiled a powerful resource tool to unlock the minefield of Social Media with over 100 tips! Industry secrets on Weddings and Events from consultation to completion. Cost-effective marketing ideas to make your business stand out. How to develop your database and get raving fans! Let’s talk about sales, costing, how to make a profit and many more topics.
Click here for a SNEAK PEEK to view our jam-packed 10 chapters of Industry knowledge from a collaboration of the best in the business.
What are you waiting for? Build your own flourishing floral business with Flourish Your Business.
Craft a Brand That Sings
Craft a brand and retail presence to sing about with advice from leading industry experts.
Build An Online Presence
Increase your brand awareness with tips to engage in online platforms and to embrace social media effectively.
Leverage Weddings & Events
Learn some savvy marketing tips to build your business through weddings and events.
Gift with Purchase
For a limited time only, when you buy a copy of Flourish Your Business, you will also receive bonus gifts worth over $150!
Your gift includes;
- Toil & Trouble Organic Tea Sample
- $50 Credit with our talented graphic designer from BlueBird Designs
- $100 toward any printing at Inkspot Printers
“When you are inspired and passionate about your business, this will shine through in everything you do!”
Flourish Your Business Team
About the Contributors
Flourish Your Business was conceived by a group of dedicated floristry professionals, who recognised a need for real-world business help. From Flower Shop Business Managers, Floristry Teachers, Designers and Social Media Strategists, each group member has a thriving and successful floral career, bringing their own specialised knowledge and skillset to this great resource.
The conception of Flourish your Business was a combination of like-minded Industry experts that saw a missing piece of the Industry and wanted to help florists grow and carry out tasks with consistent results. Our goal was to create a small book with one big transformation for your floral journey, to help motivate, transform your business and help you embrace and adapt to an ever-changing world.
We engaged different authors who have extensive experience in their chosen career and this drove the birth of creating a number 1 business manual that has been tagged as ” the bible of the Industry”.
Social Media we engaged Modern Wedding Magazine with over 1.5 million fans on Facebook, the top 25 Facebook pages of all Australian companies, 200k followers on Instagram, 2 million UTube views, 3.1 million monthly Pinterest views. Modern Wedding is the most respected and successful online Wedding Media – brand – so it was a no-brainer for them to join the team!
When we touched base with the Editor Victoria Black she jumped at the chance to be our fearless leader of all Social Media tips and guidance.
We had two of the top Wedding Photographers on board contributing their experience and three decades of knowledge.
Inlighten Photography is one of Sydney’s leading photography studios with many awards as one of the best wedding photographers in Australia. With three decades of photography weddings photographed around the World – Dean, Rachel and the team were on board to help our industry with their tricks of the trade.
Salt Atelier – amazing wedding photographers that capture a love story in a creative way. They pride themself on wanting to journal stories with images over words are magicians at being cinematic stylish storytellers. The team was committed to supporting our journey with beautiful images.
Our team of florists LOVE flowers!
Our team has had experience in a wide range of floristry. Holding Gold medals at the prestigious Chelsea Flower Show.
Teaching and designing development ranges for large International companies. Highly qualified florists that have taught at premier schools in London and Australia, travelled widely to demonstrate.
Business owner of successful Sydney florist’s that has won many awards, managed some of the largest Florists in Australia with sales and design training. Travelled Internationally visiting and mentoring Business owners on flourishing their business and growing in a competitive market.
Created to help you Flourish!
Flourish Your Business is here to support and empower you with real skills to implement and feel confident about. Through the book, we will help you make bold decisions and changes you need, so that you can be proud of your digital presence and confidently progress with all the positive energy gained from knowing you have a solid plan.
Flourish Your Business is an easy-to-navigate book, which can be delved into topic chunks so that the journey of working on your business is not overwhelming. Feel free to revisit this book time and again, as your business blooms!
Whether you are starting on your journey or are a seasoned floral business that needs a re-set, you will be inspired to FLOURISH
Sneak Peek
We’ve compiled a powerful resource tool to unlock the minefield of Social Media with over 100 tips! Industry secrets on Weddings and Events from consultation to completion. Cost-effective marketing ideas to make your business stand out. How to develop your database and get raving fans! Let’s talk about sales, costing, how to make a profit and many more topics.
Click on the image for a SNEAK PEAK to view our jam-packed 10 chapters of Industry knowledge from a collaboration of the best in the business.
What are you waiting for! Order your copy today and Flourish your Business.
I would recommend this publication to every florist…
This book is easy to follow and it steps you through the branding of your business and it has a detailed chapter on social marketing… this new book takes you through so many aspects of social media and it makes great sense to follow the steps and advice through this chapter. It is well written and well sequenced. There is much to be gained by general florists in reading and implementing this knowledge. No matter how skilled you are there is always something to pick up to aid your business.
From the Book
Marketing Roundup
A digital marketing strategy is a roadmap of your overarching goals and objectives for marketing your business online. This includes your social media presence, website, mobile applications, SEO and online advertising. This book will guide you through the process of...
Your Brand is Your Business
What does the word ‘brand’ mean? Decades ago, David Ogilvy offered maybe the best definition: ”The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s...
Weddings & Events
Undoubtedly weddings and events are one of the most desirable parts of our industry. The attraction of creating beautiful florals and effortlessly popping gorgeous images on instagram, is so alluring. Everyone will see how fabulous we are! But let’s get real – ...
Reviews
“Flourish your business” is a well-researched and thorough manuscript covering your brand, social media, sales, decorating, costings and chapters that would benefit any business owner or manager. Every florist business should have a copy. AAFD is happy to recommend “Flourish your business” to its members.”
Do you need a kick start for your business to make 2022 a winner?
Are you looking for a fresh approach, then Flourish your Business may be the answer for you.
Goal setting is important in any business, this book not only helps you reset and pinpoint your goals, but it also simplifies and encourages you to follow through.
Branding your business, social media, how to engage, create traffic, close the deal. All of this is spelt out in plain English.
Weddings and events, who else will share the challenges and benefits we all face. Flourish will walk you through quoting, formulas, business plans and so much more.
Pricing in any business is important, it can make or break or break you. Forecasting sales, cashflows are all hard to do, but again you are guided, it feels nice to have a helping hand.
The information in this book is relevant and relates to our ever-changing world. I am thrilled to have read and reviewed this comprehensive floristry business book, we can all gain from this one way or another.
Contact Flourish today for a copy, you will not regret it. For the cost of a taxi, dinner and wine for two, you will own a resource you will adore.
‘What an AMAZING business tool for florists who are just starting out, or businesses that need reinvigorating.
It simplifies foundational business and guides the reader through practical planning in order to implement strategies to grow their business.
There is so much to this manual to help your business, choose a couple of areas to focus on at a time and just watch where it takes you. Beautiful book and we’re recommending it to all our students past and present.’
Debby Birach-Mayer, founder and head trainer at Flowers to Impress School of Floristry. She is a Dutch Master Floral Designer with over 30 years of experience spanning 4 different countries. Florist owner in Sydney for 7 years and designed for a great number of prestige hotels around Sydney.
Flourish Your Business – “the industry bible taking your floristry business to the next level”
A must have, well written!
Amanda Meads, a Floristry Educator at The Flower School in Brisbane. Trained from a Dutch master and gained vast international experience styling high profile events in London, the UK, Europe, and New York.“
“Loved the packaging and presentation. Really great sections and loads of info. Love that you can update the inserts without buying the whole book. I think its supa exciting to have ‘the bible’ for the industry. Thankyou.”
“I am only 2 chapters in and already this has so much content. I was so excited to receive this now I can’t put it down!
I am a new startup business and this is a godsend! Thank you.
“Hi Tanya,
I’ve been so busy (which is good), I have flicked through and am super excited by what I saw. I’ve been in business for a really long time, and this is exactly what I’ve been looking for.
We all need a bit of direction sometimes
Thank you xx.”
Awesome book for any business! This book gives you all the tools you need to build your business. It has a lot of indepth details of all aspects floristry. I love all the photos and references not to mention how gorgeous the book actually looks 😃
“What a great investment both for myself as a business owner and for my staff. So many helpful tips helping us clarify the direction of the business. This ‘go-to guide’ clearly outlines priorities, tasks, plans and lots of inspiration. I am excited for my future.”
“As a business owner, I was so overwhelmed with the rapidly changing digital world. I really felt I needed to educate myself and take control. I was so impressed with the detail of this book. I have learnt so much. Thank you to the team at Flourish your Business.”
“I was the typical business owner, busy, running around and I thought I knew everything about marketing my business, after all I had been in the industry a good ten years. When a fellow operator persuaded me to buy the Flourish manual I only then realised how little I knew. All great journeys start with a single step, I’m so happy I have begun mine.”
“A great tool for my established businesses playing catch up on our marketing strategies!
I could tell this book has been written by industry experts. Owners that have run boutique floral businesses, worked on weddings and events and managed some of the biggest businesses in Floristry.”